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How Ad Rank is calculated?




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Joined: Tue Feb 13, 2018 7:18 am

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Post Wed Apr 18, 2018 12:06 pm

How Ad Rank is calculated?

How Ad Rank is calculated??


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Post Wed Apr 18, 2018 7:58 pm

Re: How Ad Rank is calculated?

I think a website's server calculate Ad rank on websites, and search engines. But, I'm not sure how a server calculate how an ad ranks. I also think most ad websites keep ad ranking a secret to prevent people from cheating at making their ads show up more often.


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Post Thu Apr 19, 2018 7:43 am

Re: How Ad Rank is calculated?

If I remember back during the days I attempted SEO, no one really knows how google or anyone else goes about calculating it. Many people have many different theories to the point they could be all right or all wrong.


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Post Tue Oct 23, 2018 2:15 pm

Re: How Ad Rank is calculated?

Thank you for the information!



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Joined: Mon Jan 18, 2021 10:46 am

Post Tue Jan 26, 2021 7:45 am

Re: How Ad Rank is calculated?

Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction,the context of the person’s search (for example, the person’s location, device, time of search, the nature of the search terms, the other ads and search results that show on the page, and other user signals and attributes), and the expected impact of extensions and other ad formats.

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