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I think many antivirus programs also offer a free version, but it is missing more advance features.

Nice thing about malwarebytes is that they don't lock anything behind a paywall, but automated stuff.

It is nice that Malwarebytes still offer a free 30-day trial for people to try out before they choose to buy.

Usually those trials trick you into buying it before they do anything.

It is unfortunate that trials try to trick users before doing anything.

It's the only way to get sales though, no money means no software support.

I think making monthly subscription may make some people more likely to buy since a lot of people are not sure if they want to buy a 1 year subscription for AV, or they plan to sell their computer in a for months.