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How Ad Rank is calculated?

Posted: Wed Apr 18, 2018 12:06 pm
by sonyrobin
How Ad Rank is calculated??

Re: How Ad Rank is calculated?

Posted: Wed Apr 18, 2018 7:58 pm
by froggyboy604
I think a website's server calculate Ad rank on websites, and search engines. But, I'm not sure how a server calculate how an ad ranks. I also think most ad websites keep ad ranking a secret to prevent people from cheating at making their ads show up more often.

Re: How Ad Rank is calculated?

Posted: Thu Apr 19, 2018 7:43 am
by Skeithex
If I remember back during the days I attempted SEO, no one really knows how google or anyone else goes about calculating it. Many people have many different theories to the point they could be all right or all wrong.

Re: How Ad Rank is calculated?

Posted: Tue Oct 23, 2018 2:15 pm
by MattHogan
Thank you for the information!

Re: How Ad Rank is calculated?

Posted: Tue Jan 26, 2021 7:45 am
by bjorkVald
Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction,the context of the person’s search (for example, the person’s location, device, time of search, the nature of the search terms, the other ads and search results that show on the page, and other user signals and attributes), and the expected impact of extensions and other ad formats.