Older women rule the games market
Posted: Fri Sep 29, 2006 10:07 pm
S: http://www.theinquirer.net/default.aspx?article=34765It's not the teens, it's their mums
By Nick Farrell: Friday 29 September 2006, 14:42
MIDDLE-AGED women rule the $458 million US online casual game market, according to recent research.
Reuters reports that separate studies from casual game publishers RealNetworks and PopCap Games reveal that more than 70 percent of casual gamers are females over the age of 40. Most of whom use gaming as a way to ease stress.
Self-help author and life coach Jennifer Louden was quoted as saying women play for self care, in all different flavours and variations.
They were so aware of what they were doing and why. They know what games to use for which situations, she said.
Some women played to dull pain, others used them to cope with insomnia.
If kids play games, they do it for fun. If older women do it it's because there's something wrong with them. Obviously.
I guest games are a good way to escape from life's problems for awhile.