Radiohead Made $6-$10 Million on Initial Album Sales
Posted: Tue Oct 30, 2007 8:40 pm
Estimates: Radiohead Made $6-$10 Million on Initial Album Sales
By Eliot Van Buskirk
Thom Yorke's representative told me that the band have "decided not to give out any figures" for sales of Radiohead's In Rainbows album, but that isn't stopping people from making their best guesses based on what little information is available.
The Seminal estimates that Radiohead sold about $10 million-worth of albums as of 10/12, assuming that their source was correct that approximately 1.2 million people downloaded the album from the site, and that the average price paid per album was $8 (we heard that number too, but also heard that a later, more accurate average was $5, which would result in $6 million revenue instead).
Meanwhile, Forbes and BigChampagne revealed that on the first day the album was available, 240K people downloaded it for free over BitTorrent, and that over the following days an average of 100K people per day did the same, for a total of over 500K BitTorrent downloads over the initial week of its release. It appears that even though the album was available for free on InRainbows.com, plenty of people preferred to use BitTorrent rather than Radiohead's site, which required an email registration (although some of those BitTorrent downloads may have been the result of slowdowns on the ordering site).
We're working on getting some sales numbers through another channel, and will post those if/when we can.
Source :: http://blog.wired.com/music/2007/10/est ... radio.html
By Eliot Van Buskirk
Thom Yorke's representative told me that the band have "decided not to give out any figures" for sales of Radiohead's In Rainbows album, but that isn't stopping people from making their best guesses based on what little information is available.
The Seminal estimates that Radiohead sold about $10 million-worth of albums as of 10/12, assuming that their source was correct that approximately 1.2 million people downloaded the album from the site, and that the average price paid per album was $8 (we heard that number too, but also heard that a later, more accurate average was $5, which would result in $6 million revenue instead).
Meanwhile, Forbes and BigChampagne revealed that on the first day the album was available, 240K people downloaded it for free over BitTorrent, and that over the following days an average of 100K people per day did the same, for a total of over 500K BitTorrent downloads over the initial week of its release. It appears that even though the album was available for free on InRainbows.com, plenty of people preferred to use BitTorrent rather than Radiohead's site, which required an email registration (although some of those BitTorrent downloads may have been the result of slowdowns on the ordering site).
We're working on getting some sales numbers through another channel, and will post those if/when we can.
Source :: http://blog.wired.com/music/2007/10/est ... radio.html