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The Cult of the Snuggie threatens to take over America! Or at least, a substantial number — 4 million — of late-night couch spuds.

The Snuggie, an oversized fleece blanket with sleeves, stars in a ubiquitous TV ad so cheesy it's practically art, and apparently wildly entertaining. The ad shows people wearing Snuggies at a sporting event, cheering and high-fiving each other while dressed … sort of like medieval monks.

"Every once in a while, a product transcends advertising to become part of pop culture," says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.

Indeed, Snuggies seem to be everywhere. See them on Facebook — nearly 250 groups, pro and con; one fan club lists 5,999 members. Watch them on YouTube — nearly 300 parody videos posted, including one titled "The Cult of the Snuggie," with 146,000 views as of Tuesday.

Jay Leno makes fun of them: "Lard-ass quilt was the original name! Why not just put your robe on backwards?" Ellen DeGeneres spoofed them, trying one on during her show. Fox News even spotted someone wearing a Snuggie in the crowd at President Obama's inauguration last week.

http://www.usatoday.com/life/lifestyle/ ... yahoorefer

I got to say that this just fails.

I agree with you the snuggie will fail since it makes people look like monks and when I last check religous clothing was never too popular.

froggyboy604 wrote:I agree with you the snuggie will fail since it makes people look like monks and when I last check religous clothing was never too popular.

unfortunately it is popular and due to this topic there is now a snuggie ad at the top of this topic >_<

Well, I think the popularity die down in a few month or a year and people move on to the next thing.

froggyboy604 wrote:Well, I think the popularity die down in a few month or a year and people move on to the next thing.

thats hard to say if that happens. I do hope so because people look stupid in them

If you look at the snuggie carefully. It is just a oversize bath robe made a fluffy material that people put on backwards.

I think you can say only in america. well theres more to say but i'm hungry