Black Friday proved to be a relatively bright light in an economy largely characterized by dark, gloomy reports.
Overall, retail sales for the day after Thanksgiving were up 3 percent from the same day in 2007, with preliminary estimates putting total sales in the U.S. at $10.6 billion, according to Shoppertrak RCT. (Shoppertrak derives its retail benchmark from a wide range of categories, including consumer electronics, sporting goods, apparel, and general merchandise.)
Web shopping saw an even larger percentage gain for the day, with traffic up 11 percent year over year, per comparison shopping site PriceGrabber.com.
Taking the crown as the top product of the day was the Nintendo Wii, according to both PriceGrabber and online commerce giant eBay, which pulled data from its namesake site and other eBay-owned sites including PayPal and Shopping.com.
The Wii game console was the most searched-for product on eBay, followed by the Wii Fit companion product. Consumers snatched up 3,171 Wiis over eBay, at an average selling price of $349, followed by the Wii Fit, with 1,059 sold at an average selling price of $140.
Market watchers pointed out that, in the dire economy of 2008, online shoppers and consumers generally were likely motivated by widespread discounting by anxious sellers.
"Consumers are responding to aggressive promotions and price drops on popular electronics," Ron LaPierre, president of PriceGrabber, said in a statement.
The NPD Group offered a similar assessment from the retail front lines on Friday:
The overall initial conclusion for Black Friday is that sales and traffic were strong, likely on par with prior years. Consumers were drawn by the appearance of bargains and low prices and electronics are increasingly the primary driver of consumers' interest in Black Friday shopping.
According to PriceGrabber, the following were the most popular products on Black Friday--nine of the 10 are gadgets, with the odd product out being one styling of the popular Ugg boots:
• Nintendo Wii console
• Ugg Australia "classic short" boot
• Sony BDP-S350 1080p Blu-ray disc player
• Samsung LN52A650 52" LCD TV
• Nintendo Wii Fit
• Panasonic TH-42PX80U 42" plasma TV
• Sennheiser HD 555 headphones
• Canon EOS Rebel XSi Black SLR digital camera kit
• Acer Aspire One AOA110-1295 notebook PC
• Canon PowerShot A590 IS black digital camera
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Wii wins black friday
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