When writing for the web is it important to use a lot of keywords, jargon, and important phrases?

[froggyboy604]

A lot of people claim that when you write an article for the web, you should use a lot of keywords, a good title, jargon, important phrases which is related to your topic, so search engines can index your site for the type of topic you are writing about easily.

Have using a lot of keywords, jargon, important phrases increase traffic to your website from Search engines?

I notice making my title in the article more relevant to my article and using important keywords while still making my articles simple to understand have increased my website traffic from search engines.

[SetoTK]

yea it does help, as it ranks your site higher than others.

something i need to start doing again, i have this ability to just get the content out there and keep it simple as possible