Google is redesigning YouTube to make the site more attractive to the content creators who make the kind of stuff Google could actually sell ads against -- like Disney, for example.
# The site will do away with current tabs "videos," "channels" and "community" and replace them with four tabs: Movies, Music, Shows, and Videos.
# The first three tabs is supposed to feature premium content, though YouTube doesn't have many licensing agreements yet.
# Videos in all four sections will feature in-stream, interruptive ads -- just like Hulu.
# There will be a new player interface. It looks a lot like Hulu's, marking on the timeline where ads will play and allowing users to "dim the lights."
# The redesign will emphasize a divide between long-form premium content and the user-uploaded stuff.
# The launch has been delayed till April 16, possibly due to on-going negotiations with Disney.
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oh fail! Youtube is good as dead now.
Google Redesigns YouTube
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